FWD: Thinking
A space to explore, test and challenge ideas with the latest thinking in marketing automation.
Outside the inbox
The Case for More Helpful Marketing
Marketing as a Service
by Sam Holmes
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Act Now: European Accessibility Act Is Live
Keeping up with latest major industy updates
By Emily Airey Read article
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Force24/7: 7 Questions with Esther Yekini
Welcome to Force24/7 7 Questions, FWD: Thinking’s answer to Vogue’s 73 Questions! In this episode, we sit down with Esther, our Senior Technical Services Engineer, to explore her journey, mindset, and the innovations that drive smoother support for our customers. From building Force24’s Swapify platform from the ground up to her thoughts on AI and the power of clear communication, here’s what she had to say.
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