FWD: Thinking Out Loud – Leveraging Data Beyond Spreadsheets

About this talk

Join Force24’s CEO Adam Oldfield and Operations Director Luke Brewin as they demystify the powerful role data plays in marketing. This episode of FWD: Thinking Out Loud dives deep into how marketers can leverage data beyond spreadsheets, incorporating behavioural and psychological insights to craft more personalised, effective campaigns. With examples from recruitment, e-commerce, and other industries, Adam and Luke highlight how to transform raw data into meaningful engagement strategies. If you’re looking to better understand how data fuels creativity and success, this discussion is for you.