Rethinking Segmentation for Better Engagement

About this talk

In this session from the marketingSHOWCASE, our CEO and founder, Adam Oldfield, explains how traditional segmentation methods might be limiting your marketing results. Adam breaks down why relying on demographics like location or purchase history isn’t enough to drive meaningful engagement. He shares how combining behavioural data with a more tailored approach can help you connect with your audience on a deeper level and move them through the funnel more effectively.