FWD: Thinking Out Loud – Data and Deliverability

About this discussion

Email deliverability can be a tricky business. In this first episode of FWD: Thinking Out Loud, Adam Oldfield and James Skellington discuss the common misconceptions that can throw even the best campaigns off track. They explore why relying too much on metrics like open rates can be misleading and how to avoid the pitfalls of generic segmentation. Tune in to understand the nuances of deliverability and pick up some practical tips to ensure your emails are hitting the mark.