European Accessibility Act: What You Need To Know

Marketers, there’s yet another piece of legislation on the horizon. The European Accessibility Act (EAA) comes into force in June 2025, and while new regulations can feel like just another thing to worry about, this one is actually an opportunity to improve your marketing.

In our latest video, we break down what the EAA means for marketers, why it matters, and how to make compliance easy. If you’d rather watch than read, hit play on the video below. But if you just want the key takeaways, read on.

What is the EAA and Why Should Marketers Care?

The European Accessibility Act is designed to make digital content more inclusive, ensuring that everyone – including those with disabilities – can access and understand marketing messages.

But here’s why it really matters for you. Search engines and spam filters are aligning with EAA standards, meaning if your emails don’t meet accessibility requirements, they’re more likely to land in spam folders. That’s not just a legal issue – it’s a deliverability issue that could affect your email marketing success.

So, making your emails and digital content accessible doesn’t just keep you compliant, it helps your marketing perform better.

The Four Key Principles of EAA-Compliant Marketing

To align with the EAA, marketers need to focus on four main areas:

1. Clear, simple layouts – Keep your emails and webpages easy to read and navigate. No unnecessary clutter.
2. Keyboard navigation – Users should be able to tab through links and buttons without needing a mouse.
3. Sufficient colour contrast – Text should stand out clearly against backgrounds so everyone can read it.
4. Screen reader compatibility – Every image must have descriptive alt text so visually impaired users can understand the content.

These aren’t just legal requirements – they’re best practices for creating great marketing that everyone can engage with.

How Force24 Helps You Stay EAA-Compliant

At Force24, we saw this coming and built easy-to-use accessibility tools into our email editor to help you stay ahead.

🔹 EAA Checker – Scans your email and flags high, medium and low-risk accessibility issues.

🔹 Attention Score – Gives you a score out of 10 to show how engaging your email is.

🔹 Spam Score – Identifies red flags that could harm your email deliverability.

You might be surprised at what needs fixing. Colours that seem fine could fail contrast standards, and missing alt text on images could be holding your emails back. Our tool makes it simple to check and improve.

What’s Next? Make EAA Part of Your Marketing Process

The EAA comes into force in June 2025, so now’s the time to make sure your marketing is compliant.

If you’re a Force24 customer, your account manager can walk you through the new accessibility tools. Book a training session to see how it works.

Not a Force24 user yet? Book a demo and we’ll show you how easy it is to make your marketing EAA-friendly.