Balancing Logic and Emotion to Influence User Behaviour

About this talk:

In this episode of our Automation Masterclass series, filmed live in Birmingham, we dive into the idea of left brain vs. right brain marketing. Discover how blending logical, data-driven approaches with more emotional, creative tactics can help improve your campaigns. We’ll walk you through real examples to show how appealing to both types of thinkers can make a difference in your marketing strategy.