Automation Masterclass: Nurture Strategies, Automation, and Lead Scoring

About this talk

Looking to refine your lead nurturing strategies? In this episode from our popular Automation Masterclass series, Adam Oldfield discusses the ins and outs of lead scoring and the importance of understanding your audience’s engagement levels. He’ll show you how to categorise your contacts effectively and why simplicity in communication is key to driving action. Watch as Adam shares a funnelled approach that’s worked time and time again for marketers in our community.