Connect Force24 with leading CRMs like Salesforce, Workbooks and Pipedrive to bring behavioural, transactional and lifecycle data into one place. Sales and marketing teams work from the same live data, ensuring conversations stay relevant and handovers feel natural rather than forced. With flexible pipelines and real-time syncing, there is no need for manual exports or duplicated effort. Both teams see exactly where a prospect is, what they care about and what should happen next.
Automation built for GTM teams
Where your marketing and sales teams finally work as one
Modern GTM teams need more than a platform. They need a shared view of the customer, connected workflows and the confidence that every interaction is joined up. Force24 brings sales and marketing together by unifying data, integrating your CRM, enriching feedback loops and guiding both teams with proven automation frameworks.
CRM Integrations
Two-way synching with your sales tech
two-way syncs
Live feedback loops that strengthen every campaign
Every interaction feeds straight back into Force24 and your CRM. Email engagement, website behaviour, form submissions and sales outcomes continually enrich contact records, creating a feedback loop that improves targeting, messaging and timing. Marketing campaigns evolve as intent changes, while sales teams gain deeper context for conversations. This shared insight keeps both sides aligned and focused on progress rather than assumptions.
intent spotting
Lead scoring that sales teams trust
Force24 combines behavioural signals, profile data and lifecycle insight to surface prospects who are genuinely ready for a conversation. Lead scoring criteria are fully transparent and tailored to your buying process, so there is a clear, shared understanding of what makes a lead sales-ready. This clarity removes friction, improves response times and helps sales teams focus their energy where it has the greatest impact.
Expand and retain
Upsell and add-on opportunities built into the lifecycle
Growth does not stop at the first sale. Force24 highlights behaviours that signal interest in upgrades, renewals or additional services, giving sales and support teams the insight they need to act at the right moment. Automated alerts, dynamic content and personalised recommendations help teams nurture existing relationships, increase lifetime value and keep customers engaged long after the deal is done
Designed for aligned growth
What aligned teams achieve with Force24
When teams are aligned around the same data and journeys, performance improves across every stage of the funnel. These are the outcomes our customers see every day.
Higher enquiry to sale conversion
Joined-up data, intelligent scoring and consistent journeys ensure the right prospects are surfaced at the right time, helping sales teams focus their effort where it has the greatest impact.
Stronger, more predictable pipeline
Shared visibility across marketing and sales creates a clearer picture of pipeline health, making performance easier to forecast and easier to improve.
Greater marketing-sourced revenue
Marketing activity is directly connected to outcomes, showing how campaigns influence pipeline and revenue, not just engagement.
More relevant sales conversations
Sales teams enter every conversation with context, insight and confidence, guided by real behaviour rather than assumptions.
Improved retention and upsell flow
Lifecycle insight and behavioural signals highlight the right moments to re-engage, upgrade or add value, supporting long-term growth beyond the first sale.
Clear attribution both teams trust
A shared data foundation and consistent reporting give sales and marketing confidence in what is working, where revenue comes from and what to do next.
Get in touch
Speak to an expert
Do you want to discuss how our platform and people could help you align your sales & marketing teams further? Our UK-based support team is ready to help. Call or email us, and we’ll provide the guidance you need—quickly and efficiently.
Talk to us