Choosing a kitchen, extension or renovation is rarely a quick decision. Customers take time to explore their options, compare providers and build confidence before committing. Our platform helps you support that journey with relevant, well-timed communication, from design inspiration and practical advice to finance information and case studies, so your brand remains present without being intrusive.
Every home decision starts with trust. We help you earn it.
Force24 is purpose-built to solve the challenges of high-value, long-lead purchases experienced in home improvement. Our advanced platform automates personalised communications that nurture confidence, encourage bookings and reduce drop-offs, helping you deliver connected experiences that build trust and lasting relationships
The Challenge
Helping brands understand and navigate the home improvements buyer journey
From initial interest to completed installation, the customer journey in home improvements is long and complex, often disrupted by disjointed systems, inconsistent communication and the reliance on manual follow-up. Marketing teams struggle to keep prospects engaged across months of consideration, while sales teams face missed appointments and low show-through at design visits.
Heritage in Home
Some of the teams we’ve powered
Stay front of mind throughout the consideration journey
Make appointments and visits work harder
Design consultations, home visits and showroom appointments are often the most important step in the buying process. We help you encourage more bookings and reduce the number of missed appointments by using automated confirmations, reminders and pre-visit content. Customers arrive better prepared, more confident and ready to engage, while your teams spend less time chasing and more time focusing on meaningful conversations.
Build confidence through personalised experiences
In home improvements, trust matters as much as product quality. Every interaction through our platform is based on customer behaviour and preference, whether that is a brochure request, an enquiry about materials or a return visit to your website. This creates a journey that feels considered and relevant, helping you strengthen credibility and give customers the reassurance they need to take the next step.
Nurture long-term relationships
A completed project does not mark the end of the journey. Follow-up advice, care reminders and future project ideas all play a role in maintaining a positive relationship. By automating these touchpoints, you stay connected in a helpful, timely way, keeping your brand front of mind for upgrades, repeat projects or referrals, and positioning you as a long-term partner in their home.
REASSURING COMPLIANCE
Stay GDPR compliant without compromising performance
Force24 makes GDPR compliance simple, helping home & interiors brands manage data responsibly while staying focused on performance. From consent capture to automated unsubscribe handling, every campaign is built with privacy in mind. With clear, compliant processes in place, your team can confidently deliver personalised marketing without slowing down.
THOUGHT LEADERSHIP
Meet us at an event near you
We love to be on the road meeting Home Improvement marketers and attend most of the key Home Improvement events throughout the year. We host a fair few of our own too! Come meet our team and see our technology in action at en event near you.
Get in touch
Give us a shout
Ready to harness the power of data in your marketing? Give us a call or drop us an email – our UK-based team is on hand to help.
Talk to us