The five steps to marketing automation mastery

Master the art of marketing automation with these 5 steps

You’ve done your research, sat on demos and carefully selected your chosen marketing automation platform. Now it’s time for the fun part – to get using it! If you’re new to this type of technology, it might feel like there’s a lot to take in. And even if you’re well-versed in automation, there’s always something else to learn.

So, to prepare you for a smooth and successful automation journey, we have come up with the 5 common email mistakes to avoid when making the most of your solution…

1. You’re manually inputting data – a slippery slope

Picture this: you’re months into your automation journey, but you’re still scheduling email campaigns manually. It’s like trying to outrun a cheetah with your shoes untied. Not only is it a colossal waste of time and resources, but it’s also a quick way to drain your marketing budget. It’s crucial to invest a little effort into learning the ins and outs of your marketing automation. Trust us, the rewards will be worth it. At Force24, we can even save you 8 hours a week – that’s more time for binge-watching your favourite series!

2. You’re trying to do everything yourself – superhero syndrome

You don’t have to be a one-person band. Don’t be a lone wolf, left to fend for yourself in the vast wilderness of marketing automation. Tap into the support system provided by your email marketing automation provider. They’ve got your back, offering resources like webinars, guides, and even live web chat functionality. At Force24, we offer free training for life. So, put on your cape and embrace the power of collaboration!

3. You’re running before you can walk – slow and steady wins the race

We know how exciting it is to plug in your marketing automation platform. It’s like unwrapping a new toy on Christmas morning! But don’t rush headlong into the world of automation without mastering the basics. Start with the simple stuff, like setting up your first customer journey. Most platforms have user-friendly interfaces where you can drag and drop branded email components. It’s like playing with virtual Lego! Take it one step at a time, and soon you’ll be dancing through your automation journey like nobody’s watching.

4. Your campaigns are sporadic – the Jekyll and Hyde syndrome

Consistency is the secret sauce to nurturing customers and prospects. Your marketing automation platform gives you access to critical data for segmenting and understanding your audience’s preferences. So, let’s avoid the rollercoaster ride of sporadic emails. Start by sending two emails in a sequence, then gradually increase the frequency. With each step, you’ll learn more about what works best for your audience. It’s like conducting a scientific experiment, except with a lot more emojis and GIFs.

5. You’re not moving your data – the digital dinosaur dilemma

In this fast-paced digital world, people’s interests change faster than fashion trends. To keep up, your email content needs to reflect those ever-shifting interests. Luckily, your marketing automation platform can handle it. Say goodbye to manual data manipulation and hello to automated data segmentation. By seamlessly shifting your data operations into automation, you’ll keep the wheels of progress spinning, even when you’re not peddling.

In conclusion, buckle up for your automation journey and steer clear of these common email mistakes. Remember, testing and experimentation are key. Have fun discovering what works for you and what needs a little more love. And don’t forget, we’re here to help!