Find out how Leisure Resorts launched a game-changing online check-in feature with Force24.
Time to go digital-first.
Leisure Resorts aimed to be a digital-first holiday home company, with aspirations of facilitating online check-ins, where they could manage bookings and communications efficiently. To achieve this, they needed an automation tool to nurture leads until they were ready for commercial conversations: enter Force24.
A personally tailored process.
The Leisure Resorts team was impressed with Force24’s personal approach and genuine care. They integrated Force24 with an industry-specific CRM and used lead scoring and web tracking to tailor their approach for each contact. The company also utilised Force24’s landing page feature to create an online check-in system.
“With Force24, we have improved our upselling strategy through automating the option to extend stays, while also making our customers feel relaxed and informed about their stay.”
Capture, monitor and score.
Force24 quickly became an integral part of Leisure Resorts’ marketing mix and a true extension of their team. The platform has empowered their sales-driven business, helping prospective buyers to make informed decisions.
While our comprehensive insights allowed them to monitor ROI and track lead sources, the client’s use of landing pages helped to capture customer data and send them on a pre-arrival communication journey. Lead scoring is a crucial part of the Leisure Resorts’ strategy, and Force24’s tool now helps them to rank prospects and set up alerts so the sales team receives notifications in real time.
A continued process for growth.
With our tools and training, Leisure Resorts gained a holistic understanding of their channels’ effectiveness, leading to efficient and profitable strategies. Real-time lead scoring and alerts equipped the sales team with valuable information to assist with conversions. Plus, their online check-in system has transformed their internal processes and fast-tracked the customer experience.
- Efficient, profitable strategies achieved through a holistic understanding of channel mix
- Valuable insights gained from real-time lead scoring and alerts
- Implementation of transformative online check-in system
- Force24 aligned perfectly with Leisure Resorts’ digital strategy and vision
- Increased upselling opportunities through automation
Get in touch
Give us a shout.
Ready to find out more? Pick up the phone or drop us an email and our UK-based team will be happy to answer your questions (the relevant ones, anyway).Talk to us