Leisure Resorts

The challenge

Time to go digital-first.

Leisure Resorts aimed to be a digital-first holiday home company, with aspirations of facilitating online check-ins, where they could manage bookings and communications efficiently. To achieve this, they needed an automation tool to nurture leads until they were ready for commercial conversations: enter Force24.

Our approach

A personally tailored process.

The Leisure Resorts team was impressed with Force24’s personal approach and genuine care. They integrated Force24 with an industry-specific CRM and used lead scoring and web tracking to tailor their approach for each contact. The company also utilised Force24’s landing page feature to create an online check-in system.

The solution

Capture, monitor and score.

Force24 quickly became an integral part of Leisure Resorts’ marketing mix and a true extension of their team. The platform has empowered their sales-driven business, helping prospective buyers to make informed decisions.

While our comprehensive insights allowed them to monitor ROI and track lead sources, the client’s use of landing pages helped to capture customer data and send them on a pre-arrival communication journey. Lead scoring is a crucial part of the Leisure Resorts’ strategy, and Force24’s tool now helps them to rank prospects and set up alerts so the sales team receives notifications in real time.

The results

A continued process for growth.

With our tools and training, Leisure Resorts gained a holistic understanding of their channels’ effectiveness, leading to efficient and profitable strategies. Real-time lead scoring and alerts equipped the sales team with valuable information to assist with conversions. Plus, their online check-in system has transformed their internal processes and fast-tracked the customer experience.