Career Teachers

The challenge

An ever-changing candidate pool.

Career Teachers – the specialist education recruitment agency – was struggling to manage a large and changing candidate pool, resulting in neglect of potential candidates. Their existing email marketing tool lacked personalisation and targeted communication. With a constant stream of temporary and permanent education roles their marketing automation strategy needed to be timely, relevant and robust.

Our approach

Teaching success.

Career Teachers adopted Force24, our marketing automation platform with advanced personalisation and automation capabilities. We took care of the integration with their CRM system, and in no time they were fully set up, so they could utilise the platform features to engage with candidates in a targeted and automated manner. The strategy focused on building long-term relationships.

The solution

An untapped resource…

With our tech stack, Career Teachers re-engaged dormant candidates, tailored emails to individual candidates, and utilised the “genius blocks” feature for dynamic and personalised campaigns. Automation improved their candidate experience and showcased the agency’s competence. They were also able to re-engage with dormant candidates and bring them back into the recruitment cycle.

The results

Hyper-personalised emails with open rates over 80%.

Force24 has proven instrumental in streamlining their recruitment processes and achieving more efficient, timely placements. Career Teachers can better engage their candidate pool, drive greater engagement and conversion across the board.

The ability to track and measure the success of email campaigns in real-time has also been a game-changer, as they can continually optimise their communications, adjusting their approach based on what was working and what wasn’t.