Privacy policy


This privacy policy applies to Force24 and SoAmpli, the latter is a trading name exclusively owned by Force24 Ltd. Both SoAmpli and Force24 operate separate websites. For data compliance, this privacy policy is applicable to both of them. Unless stated otherwise in this document, Force24 includes SoAmpli. Where different policies are applicable to the two different brands, these will be highlighted.

Force24 would like to share with you how it collects certain data about you from when you visit the following websites: and or and also from when you contact us directly and/or from our own marketing activities.


Who we are

The company is a UK-based market leader in the provision of automated marketing for the B2B and B2C markets. Force24 is both a data controller and for its marketing customers a data processor.

Applicable laws

The UK General Data Protection Regulation (UK GDPR) which came into force on January 1 2021, together with the Privacy and Electronic Communications Regulations (PECR) last updated 2019, and the separate Data Protection Act 2018, seek to protect and enhance the rights of UK and all other data subjects worldwide. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the movement of personal data into and out of the UK.



UK GDPR relates to The UK General Data Protection Regulation which came into effect from January 1 2021. Personal data is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain.

The company

relates to any legitimate company, by which you are directly employed, authorised to act on behalf of, or plan to create.

Registered Office

Force24 Ltd, Indigo Blu, 14 Crown Point Road, Leeds, LS10 1EL.

What we may be collecting from you:

  • Search terms you have used either to find our website or on our website, a record of all browsing behaviour including links clicked. This is done via a cookie which is set on your first arrival to our website and the contents of any form you submit to us.
  • Information that will help us contact you in the future like: name, company name, address, phone and email.
  • All personal information disclosed by you to us, BUT we will not seek to append personal data from non-public sources.
  • Information on engagement with the emails and SMS messages you receive from us.
  • The IP address your router freely transmits to our webservers.
  • Your browser user agent as freely transmitted by your computer. This includes your browser build information, your device type and your computer’s operating system.
  • Some personal data may also be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls.
  • Force24 will only collect the information needed so that it can provide you with information about its customers’ services and its own, the business does not sell or broker your data, although coincidentally there may be times when your information could be contained in data that Force24 has purchased from a third-party list broker on behalf of another customer.
  • Some of the collected items may contain personal data.
  • Social media information either in the public domain or that you share with us.
  • Phone calls including video conferencing are recorded and monitored for training and quality purposes.
  • For recruitment please see the Recruitment Privacy Notice.

We will not be collecting:

  • Information about browsing habits outside of our own domains (namely, and
  • Personal sensitive information (special categories of data) relating to you and your private life such as gender and age.


Where we store and process your data?

We only store data on our UK Force24 managed secure servers. Your data will never be stored outside the UK, unless you have specifically requested us to do so. Your data is held in a state-of-the-art highly protected data storage environment within the UK, which is backed up each day to another UK location.

Data processing takes place within the EU. In exceptional circumstances this may need to happen outside the EU such as during an outage. In such circumstances your data will only be processed outside the EU where the service provider has signed Standard Contractual Clauses (SCCs).

Data stored by Force24 will be used to:

  • Improve the content and relevance of what we send to you.
  • Help improve the content we display on our website.
  • Answer any questions you may have submitted and to retain this information to ensure a fast and effective service in the future.
  • Provide you with the fastest access to the latest content relevant to you.
  • Ensure we remain UK GDPR compliant.

Storage retention policies

Contacts opting out of the Force24 and SoAmpli platforms will be pared back to the minimum amount of information needed to ensure their record always remains suppressed, even if the customer inadvertently re-purchases and/or supplies a new mailing list containing the same record information.

For legal purposes, customer information is maintained for seven years after the relationship has ended and then destroyed. For details concerning how long we store different documents please see Force24’s Data Retention Policy and the Recruitment Privacy Notice given to job applicants.

All personal data is only retained for as long as legally required, for more information please contact

Legal basis for processing personal data

To meet our contractual obligations to customers and legitimate interests to respond to enquiries concerning the automated marketing services provided.

Legitimate interests pursued by Force24 include promoting our automated marketing services. These communications may include social media, email, newsletters, telephone calls, phone calls, text messages and any other channels to reach those who may be interested in using the different marketing services provided by Force24. In making contact via the SoAmpli website or Force24 website, you agree to us contacting you to follow-up on your enquiry and to maintaining a dialogue with you.

Force24 will use information collected from you to provide quotations, make telephone contact and to email you information which the business believes may be of interest to you. In you making initial contact, you consent to Force24 maintaining a marketing dialogue with you until you either opt out (which you can do at any stage) or we decide to desist in promoting our services.

Contact information collected from you as a result of requests for product demonstrations will be used by both organisations to promote their legitimate interests.

When acting as a data processor

Force24 also acts on behalf of its customers in the capacity of data processor. When working as a data processor, Force24 will be acting on the instruction of its customer, and will work hard to ensure that the customer is also fully UK GDPR compliant. This may include, for example, supporting the customer with a free Data Protection Impact Assessment, at the start of the project. Where Force24 is acting as a data processor, the customer’s privacy policy and cookies policy will be the applicable documents for recipients of automated marketing.


Email and SMS options

We use the Force24 platform to send both email and SMS; both the Force24 data centre and its support professionals are located within the UK. By submitting your information into one of the or or SoAmpli data capture points, you are confirming the following:

  • You are doing so in your capacity as a representative of the company.
  • You are over 18 years of age.
  • You are accepting the relevance of the Force24 products and services to the business interests of your employer.
  • You are providing contact information that will facilitate communication between Force24 and your company.

Should you wish to stop receiving emails from Force24, you can

  • Use the unsubscribe link, which will be present within the footer of every email and SMS we send to you. Your subscription preferences will be immediately updated.
  • Write to the Force24 and SoAmpli Data Controller, specifically requesting your removal (addressed to: Data Controller, Force24, Indigo Blu, 14 Crown Point Road, Leeds, LS10 1EL), your request will be actioned within 28 days of its receipt. You must include your name and email address for us to ensure removal.

Please note we cannot accept unsubscribe requests through any other channel.

Sharing information with Force24

When providing personal data for the SoAmpli platform or Force24 platform you confirm that you have the necessary permission to use the information and/or any other third parties where applicable.

By posting information onto different social media accounts (belonging to third parties such as employees or supporters) through SoAmpli, whether entered by you, your contractor or the social media account holder, the customer further confirms that it has the consent to use these accounts and also has the appropriate consent, if applicable, relating to any children under 18.

Google api limited use disclosure

Force24’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.


Data security

Due to the open nature of the internet, transmitting any campaign data sent to Force24 must only be done via our SFTP link. It is important to note, any data you send to us is sent at your own risk. Once your data is received, it will be stored within the Force24 secure data environment, where we have robust processes and procedures to keep it safe.


Disclosing your information

We will only pass on the personal data collected if we have a legal or contractual obligation to do so. However, Force24 may on occasion pass your Personal data to third party data processors exclusively to process work on its behalf. Force24 requires these parties to agree to process this information based on our documented instructions, confidentiality agreement and requirements consistent with this Privacy Policy and UK GDPR.

Force24 does not broker or pass on information gained from your engagement with the business without your consent. However, Force24 may disclose your personal data to meet legal obligations, regulations or valid governmental request. The agency may also enforce its Terms and Conditions, including investigating potential violations of its Terms and Conditions, to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of Force24, its customers and/or the wider community.


Your rights as a data subject

At any point whilst Force24 is in possession of or processing your personal data, all data subjects have the following rights:

  1. Right to information – you can ask for information about what data is being processed and the rationale for such processing.
  2. Right of access – you have the right to request a copy of the information that we hold about you.
  3. Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  4. Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  5. Right to restriction of processing – where certain conditions apply you have a right to restrict the processing.
  6. Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  7. Right to object – you have the right to object to certain types of processing such as direct marketing.
  8. Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling. In the event that Force24 refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge. Force24 at your request can confirm what information it holds about you and how it is processed.

You can request the following information:

  • Identity and the contact details of the person or organisation (Force24) that has determined how and why to process your data.
  • Contact details of the data protection officer, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of Force24 or a third party such as one of its customers, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority (ICO).
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

To access what personal data is held, identification will be required.

Force24 will accept the following forms of ID when information on your personal data is requested: a copy of your driving licence or passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required.

If Force24 is dissatisfied with the quality, further information may be sought before personal data can be released. All requests should be made to, by phoning +44 (0) 845 272 5990, or writing to us at the address further below.

For more information on UK GDPR and your rights please see


External third-party links

Force24 may, from time to time, link to third party websites displaying useful content. It is important to note this privacy policy specifically covers the, and domains.

Please ensure you have verified the privacy policies on any hyperlinked external websites before submitting any personal information.


How to contact us

If you have questions concerning the processing of your personal data you should contact the Data Protection Officer: Force24 Ltd, Indigo Blu, 14 Crown Point Road, Leeds, West Yorkshire, LS10 1EL, email: or telephone +44 (0) 845 272 5990.

In the event that you have not received a response within 30 days you have the right to contact The ICO, Wycliffe House, Water Lane, Wilmslow, SK9 5AF, Email: or telephone: +44 (0) 303 123 1113.

Force24’s ICO registration number: Z2563684


Updated July 27th 2023 V6, Copyright Force24 Ltd