Event marketing can be one of the best ways to drive new business and get people talking about your brand. Done right, it can have much greater resonance than, say, a bog standard email campaign. But knowing exactly what kind of event to put on and how to promote it can be a tricky task.
Read moreMarketing automation is a much talked-about but frequently misunderstood discipline. At its best, it can make marketing more efficient by streamlining and automating processes, and generating reports on the effectiveness of campaigns.
Read moreThis week I was casting my eye some bits and bobs from back in 2009.
Read moreInbound marketing has become the darling of the industry over the past 12-plus months. A blog post on Hubspot recently claimed 93% of companies using inbound marketing have seen an increase in their lead generation, while sales conversion rates increased by 50%.
Read moreThe best marketing campaigns do not come about by accident. Fire out a call to arms without properly engaging with a prospect first and you’re unlikely to be successful.
Read moreBy targeting only the most engaged and excluding unengaged prospects you will improve your open rates. It’s simple mathematics – after all, you’ll be talking to the same engaged base but with a lower starting send figure.
Read moreFor the lifetime of your agreement with Force24 you will have access to free online one-to-one training for our email marketing automation platform.
Our objective is to empower you via training to ensure you get the maximum return from using your email automation platform.
Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.
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