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4 July 2014
by Adam Oldfield

Planning for success: Event marketing 101

Event marketing can be one of the best ways to drive new business and get people talking about your brand. Done right, it can have much greater resonance than, say, a bog standard email campaign. But knowing exactly what kind of event to put on and how to promote it can be a tricky task.

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28 April 2014
by Adam Oldfield

Less is more: targeting the engaged for maximum return

By targeting only the most engaged and excluding unengaged prospects you will improve your open rates. It’s simple mathematics – after all, you’ll be talking to the same engaged base but with a lower starting send figure.

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