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Getting to know Clare Crook, Force24’s Financial Controller

30 August 2018
by Adam Oldfield

We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…

1. Summarise your role in one paragraph

I am responsible for all of the financial activities of the business, which include planning, cash management and reporting on overall performance. I also sit on the leadership team, where we work on the strategic direction of Force24.

2. What’s your favourite part of the job?

My role is really varied and fast moving, but I love the planning and forecasting side of the job. Building projection models and looking to the future is my favourite part – Force24 is an exciting place to be right now!

Due to us being a small leadership team, decisions can be made quickly and efficiently, meaning the business is always moving forward.

3. Which one word would your colleagues use to describe you?

Dedicated and efficient (that’s two I know – it was a tie!)

4. And the word you think best describes Force24?

Dynamic! We are constantly changing and developing.

5. Why do you personally think Force24 stands out from competitors?

We are a UK-based provider, that offers innovative solutions. The team is also dedicated to offering the best personal service to our clients, which not all of our competitors do.

6. The phone rings and it’s your dream client… who would it be?

My dream client would have to be Christian Louboutin – it’s all about those red-soled shoes!!

7. The office attracts quite a lot of attention from visitors. What’s the best bit?

We are very lucky to work in such wonderful surroundings. The office is modern and open, which promotes collaboration between all the teams. I also get to bring my puppy to work on occasions which is great for moral.

It’s very well placed in Leeds, so that the team and our visitors can utilise the social aspects the City has to offer.

8. What is the biggest challenge facing the marketing industry over the next 12 months

The biggest challenge facing the marketing industry currently is generating traffic and leads for businesses. People are flooded with content, and we constantly need to find ways to make the audience take notice and respond to what the market wants.

Photo of Adam Oldfield
Adam Oldfield
Managing Director & Founder

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