26 May 2022
by Jess Cheung
Customer retention is one of the most important metrics for any business to consider. Repeat custom helps brands to forecast and make key decisions, with new business topping that up. Here we delve into how you can strengthen that vital bond...
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24 July 2018
by Force24
It's an age-old problem for marketers, but one that is only going to grow as ROI demands continue to rocket. So what's the secret to securing RSVPs and bums on seats at events?
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1 June 2017
by Nick Washbourne
They’re two of the most important departments within a modern organisation, especially one that is striving for growth. And some savvy business owners instantly recognise the benefits that can be achieved when the professions work closely together in pursuit of the same objectives. Many businesses are acknowledging this and recruiting individuals into the role of ‘Sales and Marketing Directors’ to enhance this synergy.
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25 August 2016
by Adam Oldfield
Force24 hit the headlines again yesterday when we were asked to pen the latest in a series of advice-led features for Marketing Tech. The piece focused on one of the most dreaded problems for marketing and sales professionals – when a lead goes cold. But, we outlined how, with a little help from intuitive technology, it’s possible to breathe life back into that ‘dead lead’. If you missed the write up, you can read it in full, here…
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10 May 2016
by Adam Oldfield
Google is recognised as one of the most iconic and valuable brands in the world. It’s therefore no surprise that, over the years, marketers have learned a lot from the multinational technology giant.
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29 April 2016
by Adam Oldfield
It’s a fact we’ve all come to realise – customer expectations are higher than ever before. Largely as a result of technological innovations, the demands being placed on brands are constantly changing. Customers now expect free delivery on a Saturday, live online chat instead of call centre queues, readily-available reviews to inform their purchasing decision and EVERYTHING accessible from a smart phone. But what does this mean for the world of marketing?
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