11 August 2016There have been some high expectations surrounding the marketing profession this year. As 2015 drew to a close, statistics showed budgets had increased from 10 to 11% of revenue, on average, and budget growth was projected to grow further over the ensuing 12 months.
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28 July 2016Marketing automation, marketing AI, customer analytics… You can call it whatever you like but there’s no disputing the fact that tech in this sector is fast changing the way marketers do their jobs. But how? And why do you need to use it?
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14 July 2016Force24 is no stranger to the marketing headlines, but a short while ago we appeared in the national business media too. Business Quarter (BQ Live) interviews a different MD each week, to learn more about the organisations that are breaking boundaries and doing things a little differently. Recently, it was the turn of our very own Adam Oldfield. If you missed him being quizzed you can read the write up, in full, here…
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7 July 2016We speak to marketers every day – marketers who express frustration that their sales aren’t as high as they’d like, or that their customer retention figures have started to fall. Yet when we suggest that they switch marketing automation providers to help combat the problem, their response is that they’re happy with what they’ve got!
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1 July 2016In the autumn of 2015, the European Court of Justice introduced a whole new level of complexity when it comes to data due diligence. It was a turning point which meant that it was no longer enough to simply think, from a marketing perspective, about the quality, accuracy and currency of the data you hold. Now you have to pay close attention to how you manage that data too.
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23 June 2016In a recent blog we talked about the pricing differences within the marketing automation software marketplace. So it makes sense to look at how the functionality varies too.
Read moreFor the lifetime of your agreement with Force24 you will have access to free online one-to-one training for our email marketing automation platform.
Our objective is to empower you via training to ensure you get the maximum return from using your email automation platform.
Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.
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