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Exploration and discovery
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22 November 2016
by Adam Oldfield

How to ensure leads don't go cold this winter

Winter is a notoriously challenging period for marketers, for different reasons. Yes, as we get closer to the Christmas holiday it can be a typically feel-good time for many people. But that doesn’t necessarily mean it is a time when they make business decisions and/or buy.

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14 November 2016
by Adam Oldfield

Research reveals when brands ‘aren’t ready for marketing automation’

There are many reasons why businesses don’t embrace change, even if they know it’s the right thing to do. Often it’s because ‘the time isn’t right’ and, sometimes, this genuinely is the case. However, there are also instances where the timing is perfect – the only thing holding the company back is the fear of the change process, as well as the perceived hassle or expense involved.

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24 October 2016
by Nick Washbourne

How can you adopt agile marketing?

Last week, we blogged about the growing level of jargon within the marketing profession. Half of the time new terminology now becomes lost in translation, which leaves many of you marketers baffled about what you should – or shouldn’t – be doing. However, behind the complex terms you’ll often find some incredibly interesting disciplines that can change the way you perform in your role. If only it was easier to understand what they mean!

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4 October 2016
by Adam Oldfield

Planning your 2017 marketing strategy? Read this first!

As scary as it is to admit it, with the final few weeks of 2016 fast approaching, it can only mean one thing – planning is now fiercely underway for next year. Marketing technology budgets are being prepared, resources are being allocated and new KPIs are being set. But, if you are in the midst of devising your 2017 marketing strategy, stop! And read this…

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21 September 2016
by Adam Oldfield

Take the Force24 code snippet challenge

When it comes to crafting the perfect email, how many marketers, hand on heart, can say they nail it, every time? In truth, the answer is very few. That’s because it doesn’t matter how many marketing guides or digital hacks you’ve read, sometimes there just isn’t the time – or money – to produce an email that is 100% spot on.

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9 September 2016
by Adam Oldfield

How to maximise the success of your first email campaign

In our last blog we touched upon the holy grail of email deliverability and the reasons why some marketing automation platforms struggle to ensure campaigns reach recipients’ mailboxes. The topic proved incredibly popular, with demand for further information higher than usual.

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Free training and support – for life

For the lifetime of your agreement with Force24 you will have access to free online one-to-one training for our email marketing automation platform.

Our objective is to empower you via training to ensure you get the maximum return from using your email automation platform.

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Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.

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