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27 February 2017
by Adam Oldfield

Which marketing automation metrics will boost ROI?

According to the emailmonday blog, marketers believe the biggest benefits of marketing automation are saving time (74%), increasing customer engagement (68%) and delivering more timely communications (58%). This sounds like positive feedback from the companies that have already embraced the power of an automation platform.

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25 January 2017
by Adam Oldfield

Do you suffer from the fear of pressing send?

It’s an all-too-familiar sense of dread that plagues many marketers, however proficient. You’ve spent hours crafting the perfect email, writing relevant personalised copy and testing all of the embedded hyperlinks. You’ve checked, checked and checked again. But still you have that feeling in the pit of your stomach, as your finger jitters over your mouse.

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10 January 2017
by Adam Oldfield

Which marketing metrics should you prioritise in 2017?

Many marketers are constantly forced to clock-watch, teams are incredibly over-stretched and marketing platforms differ in terms of the quality of data they can uncover. So, when it comes to making savvy use of time, resources and tech, which marketing metrics should you prioritise in 2017? We’ve picked our top three, to get you started…

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Free training and support – for life

For the lifetime of your agreement with Force24 you will have access to free online one-to-one training for our email marketing automation platform.

Our objective is to empower you via training to ensure you get the maximum return from using your email automation platform.

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Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.

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