13 June 2016by Adam Oldfield
Will technology take my marketing job?
With advances continuing apace in the marketing technology industry, is there a danger that tech will progress to the point it can do the job of a savvy marketer?
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Exploration and discovery
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13 June 2016by Adam Oldfield
18 May 2016by Adam Oldfield
Are B2B marketers being held back by time consuming tech?
It was great to read research findings this month which revealed the continued uplift in B2B brands relying on marketing automation technology to better communicate with their customers.
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13 April 2016by Adam Oldfield
How to measure ROI from multi-channel marketing
Just think about the number of reporting tools used across sales systems, internal product systems, CRM, social, digital campaigns and marketing automation platforms. Personalise your marketing comms and customer journeys and you’re met with another layer of complexity. Add in PURLs, voucher codes, app downloads and engagement stats, alongside digital advertising and email platforms, and the situation is close to mind-boggling.
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6 April 2016by Adam Oldfield
Technology update: What’s new from Force24?
What our clients can expect from Force24’s first major update of 2016.
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5 April 2016by Nick Washbourne
How to… use SMS as part of a holistic e-CRM programme
It is predicted that, by 2017, 4.77 billion people will have a mobile phone – that’s more than two thirds of the world’s population. Add to that the fact that 63% of smartphone owners keep their devices with them for all but one hour of their waking day, even on a weekend, and it’s no wonder that mobile marketing is such a big deal!
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22 March 2016by Adam Oldfield
Marketing Automation – when did it get so difficult?
It’s perhaps no surprise that we’re going to tell you we’re purposefully different; that we break the mould; that we have a stand-out proposition. But we genuinely do – and not just because our marketing automation platform is UK grown and managed.
Read moreFree training and support – for life
For the lifetime of your agreement with Force24 you will have access to free online one-to-one training for our email marketing automation platform.
Our objective is to empower you via training to ensure you get the maximum return from using your email automation platform.
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Reading about a platform is all well and good, but to see it in action is another thing entirely! Get in touch and book a free one-to-one demo to see how you could get the most out of Force24.
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