The evolution of email marketing – and the acceleration of advanced technologies in response to the pandemic – has seen many marketers explore smarter ways to be more efficient. For many industry professionals, that’s led to the adoption of marketing automation.
Now, for those of you reading this blog, we’re hoping you’ve either recently plugged an automated solution into your existing system to optimise marketing campaigns, or you’re seriously thinking about investing in an intuitive tool.
And that’s exactly why we’ve created our most recent guide: 5 Most Common Mistakes When Using Marketing Automation. We’ve written it specifically for you, the marketer – someone who wants to work smarter, save hours each week, and set up a solution that can manage the mundane tasks so you can prioritise customer relationships, ideate, and launch your next marketing campaign successfully.
While we regularly offer free, high-value content full of tips and advice for you to implement, we’ve taken a different tact with this guide – instead telling you what to avoid when it comes to marketing automation.
How To Avoid Sending Rubbish Email Content
Remember, you’re also a consumer – so you’ll know what works for you specifically, and what doesn’t. So, always keep that in mind when you’re mapping out your next campaign and ask yourself, ‘am I excited about this email sequence?’ If the answer is no, don’t even think about putting it through your automated system.
Don’t be afraid to be a little critical about your work. What can you do differently? What do colleagues think about the creative and message? If it’s bursting with quality, you’ll know about it because your consumers will soon engage.
And that’s the beauty of marketing automation. Not only does it allow you time to reflect on each of your campaigns – and give you the precious hours back to make tweaks – it also liberates your efficiency.
So, don’t waste any more time. Grab your free downloadable copy of 5 Most Common Mistakes When Using Marketing Automation, and avoid…
1. Operating just like you did before
2. Over-burdening email with too much content
3. Basing decisions solely on opens and clicks
4. Not optimising the outcome
5. Expecting Rome to be built in a day
Send better emails in a few clicks. Book a demo of Force24 – the UK’s fastest growing marketing automation platform – by calling: 0845 272 5990, or emailing: firstname.lastname@example.org.