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What are the Advantages of an Email Marketing Platform?

15 July 2021
by Force24

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down.

Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost and efficient tool helping you to deliver hyper-personalised comms that are measurable and create positive ROI. Especially if you choose to use an integrated email marketing platform.

Of course, your next email campaign will work instantly by simply clicking ‘send’. Privacy and data protection pressures have come to the fore, and there’s an even greater expectation for brands to only send hyper-personalised content to individuals who have consented to receiving it.

That means the power lies with your recipient and – with GDPR regulations and the ability to hit unsubscribe at any given time – they have you right where they want you.

However, couple your email content with an intuitive marketing automation platform and it’s likely to become your most effective, efficient marketing channel. So, what are the benefits of email marketing platforms, and what should you be looking for when you’re ready to buy?

1. Liberating Your Email Marketing

It’s an email marketing tool that takes on the mundane and time-consuming everyday tasks, such as retrieving data from each campaign. Allowing you to disconnect from the wheels of the marketing machine. And the result? You can spend more time focusing on strategy, creativity and customer conversations.

2. Email Marketing Platform Integration for Multi-Channel Journeys

If you’re wanting your comms to work in harmony and drive real results, you need an email marketing platform that can segment your audience and talk to multiple groups of customers at the same time – all from one email build.

A savvy email marketing platform empowers you to create hyper-relevant landing pages, microsites, newsletters and email journeys – in minutes. We know this because we apply these principles ourselves and save marketers 8 hours a week compared to their pre-automated life… that’s an entire day back to spend on campaign creativity!

3. Measuring Correct Metrics within your Email Marketing Platform

What are you monitoring to ensure your latest email campaign was a success? If you’re only looking at email open and click-through rates, we’d recommend you delve deeper into your data because these ‘vanity metrics’ don’t tell the full story as to how engaged your recipient was.

However, don’t ignore them altogether. Instead, use an email marketing automation platform to monitor alongside what your lead scoring data is telling you about every individual’s interaction in your brand, and where they are in the buying funnel.

4. Unlocking Personalisation Using Email Marketing Platforms

Sending relevant, hyper-personalised content to the right person, at the right time, means your email campaigns will be far superior to those of a manual send. Plus, they can help guide audiences through their customer’s journey and support conversion thanks to their relevance.

And, if you use our Genius Blocks function, you can send the same dynamic email to multiple audiences, but which is tailored to the segmented list they’re in. Intuitive, right?

Now you know the advantages of using an email marketing platform within your business, it’s easy to be overwhelmed with what tools you need. Our platform has features for all different types of industries, you can choose the most relevant for your business. The Force24 team is here to help with support along the way.

Learn everything you need to know about creating and delivering email campaigns that convert – and the right email marketing platform to get you there. Download our free ‘Email Marketing Playbook’ guide today.

Fancy a demo of Force24 – the UK’s fastest growing marketing automation platform? Call: 0845 272 5990 or email: info@force24.co.uk



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