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Getting to know Sophia Lenik, Force24's business development representative

22 January 2021
by Force24

We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…

1. Summarise your role in one paragraph

I establish and identify the needs of potential clients and speak to them directly via their preferred method of communication – whether that’s LinkedIn, email or a phone call. Each brand has different business objectives and so, when I’m showing them our marketing automation technology, it’s exciting to see their faces when they understand the intuitive features and how we can deliver amazing results.

2. What’s your favourite part of the job?

Just like our platform, I’m all about personalisation. I enjoy taking the time and effort to tailor voice notes, videos and emails to ensure prospects are getting a service that’s completely individualised to their of-the-moment interests.

I love learning about the pain-points that different industries are experiencing because it allows me to think of my feet and spend the time addressing how effective digital comms can alleviate these issues and marketing headaches.

3. Which one word would your colleagues use to describe you?

 Determination – I always say, “every no is a ‘not right now’.”

4. And the word you think best describes Force24?


5. Why do you personally think Force24 stands out from competitors?

Our lead scoring aspect is very intelligent. I use this feature every day and see real-time results from it. It’s a huge differentiator between us and competitors as it provides an in-depth report into how interested a customer is – based on a score – and when to target them personally via a human touchpoint. Understanding this critical data helps us collectively to deliver the right message, at the right time.

6. The phone rings, and it’s your dream client… who would it be?

Aston Martin – a fellow home-grown UK company that is now worldwide. I’d certainly like to be in ‘the driving seat’ for their marketing automation platform!  

7. What’s your favourite feature within Force24’s marketing automation platform?

It seems a popular answer but, again, it has to be our Genius Blocks functionality because it provides marketers with the opportunity to further personalise the content of their emails.

It’s so powerful in how you can include snippets which are specific to contacts from different marketing lists, all within the same email template. With the option to turn all individual elements of a page on or off – depending on the user’s profile, behaviour and engagement to date – I love how you can hyper-personalise their page with all their information under one URL. That for me is maximum content targeting and UX customisation.

8. Although we’re out of the physical office at the moment, our headquarters attract quite a lot of attention from visitors. What’s the best bit?

I think it’s less about the space – although I can’t wait to properly get back into the office – and how much we care for our clients. There’s a reason why we have 98.2% customer retention and 98.7% brand satisfaction rates, and this is reflected in the ethos and work environment at Force24.

I might be relatively new to the business, but everyone is so friendly and happy to help – the positivity of my team definitely contributes to the brand’s ongoing success.

9. What is the biggest challenge facing the marketing industry over the next 12 months?

Standing out from the crowd. With the current situation, everything has now moved online in a matter of months, and companies continue to adapt and change while still building revenue. That means they’re perhaps focusing more on their digital comms to cut through the ‘noise’ and that’s why the volume of email campaigns in particular has increased.

The way to gain that all-important competitive edge is to utilise the powers of a dynamic and intuitive platform… like Force24!

10. And your top marketing hack?

Personalisation. Forbes recently published an article that underlined how marketers which are delivering tailored web experiences were achieving double-digit returns in their online performance and response rate. I always say that people buy from people, and that’s why it’s vital to individualise comms to deliver marketing success.

Want to find out how to tailor your digital comms and utilise marketing automation to both save you 8 hours a week and analyse the metrics that matter? Book a demo today!

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