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Getting to know James Kelvin, Force24's business development representative

16 December 2020
by Force24

We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…

1. Summarise your role in one paragraph

Contacting potential clients through phone, LinkedIn and email. These prospects vary in size, location and their knowledge of marketing automation technology. Some may have never seen the power of this type of platform, whereas others may have dipped their toe in the water. So, every conversation is different when addressing their needs and providing a solution.

2. What’s your favourite part of the job?

The conversations I’m able to have with customers and colleagues alike. The variance in the personalities I speak to – whether that’s a chief marketing officer for an established London insurance firm, or a marketing manager from a small marketing agency – ensure that no two days are ever the same.

3. Which one word would your colleagues use to describe you?


4. And the word you think best describes Force24?


5. Why do you personally think Force24 stands out from competitors?

There are so many USPs, but my favourite is the free training and support for life. It speaks volumes about our messaging as a company and how we take care of our customers – we’re there for the long haul and not just to leave people to it.

6. The phone rings, and it’s your dream client… who would it be?

The New York Giants – I’m a massive American Football fan, and they’re my favourite team.

7. What’s your favourite feature within Force24’s marketing automation platform?

Genius blocks within the microsite journey builder. The ability to completely customise a webpage – dependent upon the prospect or client clicking on the hyperlink’s previous behaviour – speaks to the sophisticated nature of our platform.

8. Although we're currently working from home, the Leeds HQ office attracts quite a lot of attention from visitors. What’s the best bit?

It might sound cliché, but it’s the people. Everyone seems passionate about what they do and while it’s a hard-working environment, the team really does enjoy the role it plays in empowering marketers.

9. What is the biggest challenge facing the marketing industry over the next 12 months?

Budgets – especially for SMEs that have smaller resources. Typically, marketing is one of the first departments to take a hit, unfortunately. So, the next challenge will be about squeezing as much productivity as possible from a lesser funding pot, which can be extremely difficult.

And, while it is quite an oxymoron to say, ‘invest in marketing automation’, decision-makers should also weigh up the cost of what can be done with and without a platform that can save hours each week and streamline marketing messages.

10. And your top marketing hack?

Dogs! I’ve entered a profession in which everyone loves them - and they’re a strong talking point to say the least!


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