We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…
1. Summarise your role in one paragraph
My position is geared towards building new client relationships. I create and work through cadences to find customers who want to deliver the right message, at the right time, to the right customers. I do this through LinkedIn, email and phone calls.
2. What’s your favourite part of the job?
To get marketing leaders, their teams and organisation interested in Force24. I often send a video introducing myself and Force24 so individuals can get to know more about us and our marketing automation platform. I enjoy personalising them to get customers’ attention.
3. Which one word would your colleagues use to describe you?
Useful – in particular, we’ve recently started using a new sales system and I’m answering their questions every five seconds.
4. And the word you think best describes Force24?
5. Why do you personally think Force24 stands out from competitors?
Our support is next to none. We provide a 2-minute SLA, account management throughout and training for life. I believe our competitors don’t come close to our level of provision, marketing automation expertise and how we handle customer relationships.
6. The phone rings, and it’s your dream client… who would it be?
Disney – it’s in every industry imaginable. My master’s dissertation looked at how Disney use storytelling in marketing, and I would love the chance to work with them.
7. What’s your favourite feature within Force24’s marketing automation platform?
Lead scoring is incredible. It offers marketers with the capability to be able to see just how interested a customer is – with a simple number. This level of segmentation coupled with intelligence is invaluable in terms of how you hyper-personalise those all-important digital comms.
8. The office attracts quite a lot of attention from visitors. What’s the best bit?
The people. Everybody here is great, and we get on inside and outside of the office. The environment that has been created, and we’re building, is so friendly – everybody just wants to help each other.
9. What is the biggest challenge facing the marketing industry over the next 12 months?
Budgets. They’ve tightened throughout Covid-19 and that has led to many businesses often overlooking their marketing department. It’s typically one of the first areas of an organisation to be hit with cost cuts, and it’s challenging the industry to be savvy with their spend. That’s why it's important to invest in platforms like Force24, where the price is low, but the gains are incredible.
10. And your top marketing hack?
Storytelling. You create brand narratives through your content. These stories are any form of communication a customer receives – and that means they have to align with the digital brand presence a business wants to create.