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Upskilling brands to empower their marketing during COVID-19 - our commitment to you

28 April 2020
by Force24

We've donated over 100 man-hours of consultancy expertise for free to help marketers leverage a 180% uplift in digital engagement across B2B and B2C sectors during the UK lockdown.

As billions of people work from home to tackle the Coronavirus outbreak, we've adapted many of our online services to focus on helping stricken sectors and their marketing departments – that have been drastically hit following the impact of COVID-19 – to continue learning and developing remotely.

Focusing on ways to upskill professionals through a series of personal development webinars, our team has delivered several engaging topics – from personalised online comms to building email campaigns – for over 300 individuals to date. And, as well as providing all attendees with free, downloadable guides following each hour-long session, we're now rolling out regular educational lessons on different marketing-based subjects.

In addition to maintaining our commitment to offering customers free training and support for life on the platform, our team has also been working tirelessly to deliver real-time, critical advice to help our client base to effectively communicate with customers – particularly offering a significant increase in free email content and further upskilling them on additional features to the platform to enable greater interaction and productivity.

Adam Oldfield, managing director and founder of Force24, said: “We believe it’s so important that marketers use this time effectively and we want to keep assisting them – that’s why we’ve developed an online-focused learning programme that gives them the tools to maintain a high-standard of digital activity.

“The support and response to our webinars has been fantastic and we want to continue to support brands so that they can effectively adapt their marketing messages during truly difficult times.”

Prior to the Coronavirus outbreak, we recorded a 50% uplift in customers utilising the platform – in only eight months – with nearly 4,000 digital marketers plugging our sophisticated technology.

Throughout 2019, we've also developed more than 2,000 additional intuitive features, increased our workforce from 35 to 55 employees, and doubled email delivery volumes from 80 million to 190 million.

Additionally, 15 million emails continue to be delivered every month and over 400 trillion data exchanges pass through our UK-built and managed, GDPR-compliant platform each year.

Nick Washbourne, commercial director and co-founder of Force24, added: “Marketeers must turn to digital channels to keep communicating during incredibly tough times. Their actions – and how they operate their businesses in the current climate – will prove to be a lasting legacy as the economy moves back towards ‘boom’ time.”

As well as saving marketers an average of eight hours a week via our savvy automation too, our team helps to equip professionals with the skills to build website landing pages in under five minutes and email campaigns in seconds. Additionally, we've officially launched our brand hashtag, #youarenotalone to underline a commitment to supporting marketers.


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