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Getting to know Fernando Fernandez, Force24’s Technical Account Manager

30 August 2019
by Force24

We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…

1. Summarise your role in one paragraph

Helpful. I work closely with various people throughout the firm – from software developers, to front-end and creative teams – and help the business continually add value for our customers.

2. What’s your favourite part of the job?

The diversity involved within my role – from client calls and development catch ups, to regular in-house conversations about where the system is going.

3. Which one word would your colleagues use to describe you?

I am always trying to assist everyone and pass my knowledge on to other members of the team – especially new colleagues. I enjoy doing this so we can become more efficient and provide a better service to our clients.

4. And the word you think best describes Force24?


5. Why do you personally think Force24 stands out from competitors?

We always try to push forward and anticipate marketing trends. We’re also able to show that we go the extra mile when it comes to our client support, portal functionality and project delivery.

6. The phone rings and it’s your dream client… who would it be?

It has to be a not-for-profit organisation, such as Oxfam or Greenpeace. I am very environmentally conscious, and I think it’s the only way our children can enjoy the world we live in.

7. What’s your favourite feature within Force24’s marketing automation platform?

Lead scoring. I think it’s a clever way to segment data and understand engagement visually.

8. The office attracts quite a lot of attention from visitors. What’s the best bit?

The people are often the best part of any business, and this office is no different. We’ve got great personalities, who go above and beyond to make sure Force24 is at its best.

9. What is the biggest challenge facing the marketing industry over the next 12 months?

Engagement – it’s important to communicate with consumers in a way they need in this digital age. Personalised messaging is key in today’s digital world. It’s crucial that these changes are embraced from the top down for brands to win – and more importantly, be sustainable – in the current consumer climate.

10. And your top marketing hack?

Use lead scoring. Your sales team will love you when you can differentiate between hot and cold leads, as well as pass on potential customers that are more inclined to convert.


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