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Force24 revved up about CDK International Partner Programme

5 February 2019
by Force24

Force24 – the marketing automation platform – has announced that it has joined the CDK International Partner Programme.

The move will put Force24 in contact with numerous UK motor groups and will support the team’s goal to become the marketing automation provider of choice for the motor retail industry, as 2019 unfolds.

By integrating with CDK’s core Dealer Management Systems – and enabling clients to intelligently communicate with the right people, via the right channel, at the right time – Force24 will empower automotive retailers to build a smarter approach to customer acquisition and retention.

Force24’s intuitive journey builder incorporates email, SMS, PPC, social media, direct mail and microsites to ensure a bespoke, media-rich and multichannel experience for thousands of customers, in just a couple of clicks.

“The goal is to boost dealers’ revenue without impacting whatsoever on their efficiencies,” comments Brett James, Force24’s Business Development Director. “In fact, we want to save dealers’ precious time by letting the technology take on the administrative burden that comes with knowing exactly when to contact someone about their purchase or interest.

“This is about nurturing relationships, boosting customer service levels and encouraging brand loyalty, by producing creative, GDPR-compliant and timely communications with minimal fuss.”

Force24 is one of seven new partners announced this week. Showroom system provider enquiryMAX was the first partner onboarded in March 2018 as part of the Programme pilot.

Commenting on the benefits of the International Partner Programme, Jonathan Hale, UK Partner Manager at CDK said: “Connections are crucial to automotive commerce, and they are at the heart of delivering connected customer experiences. This is why we are building a Partner Programme that brings these applications together under an Open Platform, enabling integration with CDK DMS products to provide easy access for dealers to deliver the very best car buying experience.

“We have six strong partners in the UK now developing the integration of their applications with our API middleware, more in South Africa and Finland, and yet more to announce in the coming weeks and months.  We will continue to work closely with our current partners to build connections and develop APIs.”

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit cdkglobal.com. For more information about CDK Global in the UK, visit www.cdkglobal.co.uk.

The CDKI Partner Programme offers potential automotive tech partners access to the CDK core Dealer Management Systems using standardised integration points. Partners can improve the functionality of their products, scale up their businesses, share and manage data seamlessly, and use the Partner Programme to potentially enter new geographical markets.


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