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Force24’s Diana Rowatt unveils secret to better e-marketing

17 October 2018
by Force24

Our client services director Diana Rowatt will take to the ‘stage’ next week when she leads a workshop for MMB Magazine – the Leeds headquartered publication supporting careers, business owners, networking and the ambition of working parents.

Having been a delegate at a previous MMB event, Di quickly made an impression on her peers and was asked to return – but this time as a speaker!

She’ll therefore take the reins of the 90-minute session next Thursday, to share some tips for effective e-marketing, irrespective of organisations’ size.

Having been with Force24 since 2011, it’s fair to say she knows this world inside out. So, in this approachable, straight-talking workshop, she plans to cover:

  • Email marketing vs marketing automation – what’s the difference?
  • How to get started
  • How often to contact your database
  • Database segmentation
  • How to grow your database
  • Making the most of software
  • GDPR compliance

Her action-led yet informal presentation will be followed with a quickfire question and answer session, giving attendees the opportunity to ask for advice specific to their businesses.

The October MMB Business Club takes place next Thursday 25th, from 10:00-11:30 at Blackhouse Leeds. Pre-registration is essential, via the MMB website.

Will we see you there?


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