At the turn of 2018 we announced that we were going to provide marketers with more digital insight than ever before.
And now our IP tracking innovation is fully out of beta and ready for you to try!
We know what you’re thinking – IP tracking isn’t new. Industry technology already exists to identify known IP addresses that may (or may not) be trackable.
BUT the power of IP tracking really comes to life when it is combined with wider web tracking functionality and the main contacts in a brand’s marketing list.
That’s why Force24’s IP innovation can be integrated into our marketing automation platform and used alongside cookie tracking, to provide clients with a far deeper layer of intelligence when compared to what already exists.
We’re talking about AI-powered tech with the ability to track approximately 30% more companies’ IP addresses through this new module!
It’s compliant too, which means you don’t need to worry about any GDPR headaches – we’re simply plugging IP tracking capabilities into an automation system and building the body of intel that you hold against known contacts. That means you can create a more detailed picture of behavioural analysis that better informs your communications activity thereafter.
Our beta users have been able to identify 60-70% of all B2B web traffic so do you want to have a go for yourself?
We are currently taking demo bookings and are also providing this product for free, for the next three months, to all Force24 customers.
If you’re ready to track far more contacts and save £000s per year on lost opportunities, contact us to see how compliant IP tracking can work for your business.