Force24 is fast becoming one of the most talked about tech brands in the travel sector. So, as more tour operators and ancillary tourism brands approach us with interest in our marketing automation platform, there was no better time to immerse ourselves further in that world.
We recently became a member of the Institute of Travel & Tourism (ITT) – a professional body for what is one of the largest trade sectors in the UK. With a mission to promote and maintain the highest standards throughout the industry, the ITT has a goal we feel we can support. Travel clients often come to us keen to better communicate with their customers, so that more personalised, relevant conversations can fuel stronger relationships and a higher level of service. And this is exactly what our technology helps them achieve, whilst usually boosting their profitability and growth in the process.
But we didn’t want to stop there.
Only last week we also finalised our membership with the Association of Independent Tour Operators (AITO) – another professionally regulated body for destination specialists. This organisation exists to ensure the highest levels of consumer trust and holiday satisfaction, and membership brings us one step closer to the 122 tour operators who prioritise such standards.
Commenting on the memberships, Force24’s commercial director Nick Washbourne said: “We have our own codes of conduct and marketing standards within the business, which sees us boast a highly qualified team of specialists in their own field. But we have an established reputation in a number of key sectors – travel being one – so we think it’s important to demonstrate our industry-specific knowledge and expertise in those too.
“There’s no better way to do that than with a membership of professional industry bodies that promote best practice and bring like-minded sector leaders together to collaborate.”