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Getting to know Phil Dodding, Force24’s senior account manager

8 May 2018
by Adam Oldfield

We’re as renowned for our people as we are for our tech. So, once a month, we put a member of our team in the spotlight to learn more about their role, why they’re good at it, and what their advice is for the wider world of marketing…

1. Summarise your role in one paragraph

As Senior Account Manager, my role encompasses lots of different things on a day to day basis, but it all boils down to making sure our managed clients’ needs are met and we continue to develop with them on a strategic level.

2. What’s your favourite part of the job?

It has to be the diversity that the role offers. I could be reacting to an urgent request from a client, building email journeys or running through planning sessions for upcoming campaigns – no two days are the same and I’m always busy.

3. Which one word would your colleagues use to describe you?

I’d like to think something like ‘dependable’ – I try to help out when I can and if anyone ever asks anything of me I do my best to assist.

4. And the word you think best describes Force24?

Trailblazing – I think our portal really is impressive. Those who see or use it often come away extremely impressed. The team here also has brilliant ideas and a wealth of experience, all of which feeds into the platform and the general package that Force24 provides.

5. Why do you personally think Force24 stands out from competitors?

In addition to what I said above I think our ethos really sets us apart. It’s not a corporate machine where employees feel like a cog in a wheel or clients only know us by email address. We’re a set of likeminded individuals all driven and striving towards the same goal and I think the clients we work with sense that too.

6. The phone rings and it’s your dream client… who would it be?

Tough one, someone like Microsoft would be really cool. With so much innovative stuff going on, everything you work on would be hugely exciting.

7. What’s your favourite feature within Force24’s marketing automation platform?

It has to be the Journey Builder – easily one of the most advanced and flexible automation tools out there. But I did get overly excited when we introduced an individual query duplication button into our query builder!

8. The office attracts quite a lot of attention from visitors. What’s the best bit?

The meeting pods always get an approving nod from visitors but the smell from the kitchen at lunch time has to be the winner of this one (though I must point out it’s seldom my cooking that smells so good!)

9. What is the biggest challenge facing the marketing industry over the next 12 months?

I think technology will throw up issues for lots of marketeers in the industry over the next 12 months. Automation is a top priority for a large number of ambitious companies and technology develops at such a rate that having the best – and most importantly right – tools can prove difficult for lots of brands. We’re lucky that our platform is an ever-evolving beast often driven by client need, with a great development team behind it.

10. And your top marketing hack?

Keep it simple. When done right ,clear and crisp communication can often be more impactful than something jammed full of content.

Photo of Adam Oldfield
Adam Oldfield
Managing Director & Founder

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