Yorkshire-headquartered customer journey specialist Peppy Marketing has been awarded platinum-certified partner status, from marketing automation firm Force24.
With more than 20 years’ senior marketing experience, Peppy’s founding directors Brett James and Graham Davidson are employed by brands across the retail, sport, lifestyle, travel, hospitality and automotive sectors – to name just a few – with the key goal of developing integrated communications strategies that place the customer at the heart.
However, this new platinum partner status means that these strategies can now be powered by Force24’s UK built and managed, GDPR-compliant automation platform. Peppy will therefore craft and deliver more targeted multichannel marketing campaigns for clients as a managed service, with the goal of maximising ROI.
But the partnership isn’t just set to benefit Peppy’s customer-base – the platinum status could also boost the marketing firm’s turnover by 60% over the next three years.
Commenting on the news, Brett said: “Many marketing professionals are so shackled by budget or click rate worries, that they’re overlooking what really matters – they’re still failing to prioritise customer journeys. But as clients become more discerning than ever, this approach will no longer cut it.
“This is the very essence of our service, which we can take to the next level with the new Force24 relationship. We’re now able to better align clients’ sales and marketing efforts through this next-generation automation technology. It brings order and purpose to organisations’ multichannel strategies – via seemingly humanised dialogue and data-driven decision making – to drive improved brand interactions, stronger customer relationships and greater bottom-line revenue.”
Graham added: “Force24 is the ultimate solution for marketers looking to achieve a customer-centric, seamless brand experience, which provides both Peppy and our clients with a wealth of new opportunity.”
When asked why Peppy is the perfect partner for the growing marketing automation business, Force24’s managing director Adam Oldfield said: “Everything we do is about the customer or prospect journey – a world that these guys live and breathe, day in day out.
“In an era of machine learning and artificial intelligence, the algorithms underpinning our technology are undeniably complex. However, from a usability perspective the platform couldn’t be easier to use – it’s built for marketers, not scientists, and I think it will prove extremely popular with Peppy’s customers.
“The Peppy team will now benefit from even deeper training, dedicated support from our own internal marketing specialists and access to our developers as they shape the product roadmap moving forward. I’m excited to see how this partnership unfolds.”