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Force24 launches ‘marketing automation for beginners – GDPR’ video

1 March 2018
by Adam Oldfield

It was, by far, one of the most talked about topics in marketing last year, and with only three months to go until GDPR comes into force, it’s going to be a LONG time before the chatter stops!

And rightly so!

A number of marketers have expressed not just apprehension but full on FEAR about what lies in store when the regulations are introduced in May. Communications activity is going to grind to a halt isn’t it? It’s going to become almost impossible to carry out nurture strategies? New business sales are going to plummet as a result?

NO!

GDPR will not signal the death of marketing. In fact, it will actually improve the way that professionals carry out their campaigns. Why? Because it will force marketers to stop and think about how they interact with their contacts. It will fuel a new level of contextual conversation and all-round better journeys for brands and their recipients alike.

And it’s this good news – rather than scare-mongering – that forms the focal point of our latest video.

We kick-started a series of ‘marketing automation for beginners’ films a couple of months ago, and the series has been incredibly well-received to date. But we couldn’t offer much-needed automation advice without touching upon the hottest topic in marketing – GDPR.

So what else does this video cover? In straight-talking, plain English, we recap on the key principles of GDPR before exploring exactly how automation can ensure your compliance. We also explore some of the simplest ways that marketers could – unintentionally – be in breach of the law, before of course advising what to do instead.

With the right automation solution in place, marketers can be reassured they’ve got their obligations covered – and more – assuming the automation provider has thought carefully about how they can take the pain away!

We certainly have…

Watch the ‘automation and GDPR’ video now

Photo of Adam Oldfield
Adam Oldfield
Managing Director & Founder

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