Force24’s managing director Adam Oldfield has been confirmed as one of the speakers at the biggest marketing expo outside of London.
On 28 February he will take to the stage on the first day of Prolific North Live, to talk to delegates about the must-know marketing metrics for 2018.
The 20-minute session will explain how open and click rates have been considered crucial to email campaign analysis for many years. However, in this honest seminar, it will soon become clear that, in truth, they are little more than vanity numbers!
But of course the presentation can’t just end there. Marketers will leave knowing which stats they should home in on instead, if they’re to up their game and really boost the bottom line of their business.
‘Say no to open and click rates – the marketing metrics you really need to be focusing on in 2018’ will begin at EventCity in Manchester, at 11:20. Entry to the wider Prolific North Live expo is free, but pre-registration is required.
