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The GDPR countdown – 6 months to go

24 November 2017
by Adam Oldfield

Whether you’re fully clued up on the subject or sick and tired of hearing about it, there’s no getting away from GDPR. In fact, tomorrow marks six months until the introduction of the new data protection legislation on 25 May 2018. So, do you know the ins and outs of the new rulings? Are you clear on the impact it will have on marketers? And, most importantly, are you ready?

Because we’re working hard to be the most GDPR-compliant marketing automation provider in the UK, this is a topic we’ve been talking and thinking about for some time.

Back in July for example, we launched a blog entitled Cutting through the GDPR minefield – seven tips marketers can action today. This post wasn’t designed to be a complete guide to GDPR readiness – after all, the subject is massive and a number of grey areas still exist.

But we were fed up of seeing the same old scaremongering being debated in the media, with little practical advice being offered to get marketing teams and their businesses prepared for the overhaul.

That blog went on to be our most-visited post of the summer months and is still a popular URL today.

Why?

Because with six months to go until the introduction of GDPR – and counting – time is running out.

Perhaps it’s been understandable that, until now, many marketers have buried their heads in the sand, not really knowing what to do first. But this ‘blind eye’ attitude is becoming increasingly risky.

Ultimately, there’s no getting away from the changes that are set to be implemented, and we shouldn’t be too damning of the new rules. Yes, it may force some marketers to approach their comms a little differently, but the laws are being introduced to better protect individuals’ rights to privacy. If marketers are encouraged, through legislation, to better respect that and smarten up their act in terms of the use of data, this shouldn’t be seen as a bad thing.

Providing they have peace of mind surrounding what GDPR actually entails, the key dos and don’ts for compliance and the right technology in place to guide them on their path, marketers needn’t fear the new data protection regulations. But, the time to prepare, is now.

So, to ensure we’re not adding to the scaremongering mix, we’ve drafted a technical resource full of practical insight into what the legislation entails, and how marketing automation can aid adherence to the rules. Force24’s GDPR compliance and guidance statement for marketers is very much a working document, which we will continually add to as we uncover more new hints and tips to stay on the right side of the law. But with six months to go – and lots of knowledge to share already – we didn’t see the point in waiting around!

You can download this resource, for free, from our content library.

Photo of Adam Oldfield
Adam Oldfield
Managing Director & Founder

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