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Force24 hits the marketing automation headlines

1 March 2016
by Force24

There’s been a real buzz about Force24 in the press and on social media recently, following the news that our team of marketing automation specialists is growing.

At the start of the month we strengthened our senior management team with the appointment of two experienced communications experts.

Nick Ashmore has joined us as marketing director. His career, in a nutshell, began in London, where he worked for a number of advertising agencies before moving to Monitise in 2008. Here he progressed to the role of vice president of marketing, was responsible for lead generation and brand strategy, and helped the business grow from a tech start-up to a global leader in the mobile payments sector.  He will now be responsible for building awareness of the Force24 brand and our own market leading technology.

Nick’s appointment coincides with the recruitment of sales director Oliver March. Oliver joins us from Oracle, where he was responsible for enterprise sales of marketing automation solutions Eloqua and Responsys, as well as the data management platform Bluekai and online testing and optimisation solution Maxymiser.

With a wealth of B2B and B2C experience, Oliver will support our accelerated growth through the sale of Force24’s powerful multi-channel marketing technology and associated creative services. Complementing the work of Force24’s long-standing commercial director Nick Washbourne, Oliver will concentrate primarily on new relationships with enterprise customers.

The hires represent quite a big business milestone for the team. Established in 2010, we’ve grown to become renowned for our intelligent, UK-grown marketing automation solution. We’ve created hundreds of customer journeys touching 23 million consumers across the retail, travel, financial services and technology sectors. And with clients including FTSE 100 firm Worldpay, energy giant Npower and home shopping brand JML, we’re looking to cement our position as one of Europe’s leading independent automation platforms.   

Here are a few final words from our managing director Adam Oldfield: “Our platform is built by marketers, for marketers – not scientists! We work hard to maximise the value of marketing automation throughout the customer lifecycle, in turn promoting better conversations, fuelling clients’ growth and giving marketers the tools to shine.

“But now is the time to talk to more CMOs, marketing directors and CRM heads, to quash the pain points they’re experiencing. Nick and Oliver are well-placed to help us do just that.”


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